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Digital transformation and advertising: insights from the 2020 ICAMA-KAS conference

Authors
Seo, YuriLee, Jong-Ho
Issue Date
30-12월-2021
Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Citation
INTERNATIONAL JOURNAL OF ADVERTISING, v.40, no.8, pp.1245 - 1246
Indexed
SSCI
SCOPUS
Journal Title
INTERNATIONAL JOURNAL OF ADVERTISING
Volume
40
Number
8
Start Page
1245
End Page
1246
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/135374
DOI
10.1080/02650487.2021.2000180
ISSN
0265-0487
Abstract
[No abstract available]
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Korea University Business School > Department of Business Administration > 1. Journal Articles

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경영대학 (경영학과)
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