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Self-construal and anti-counterfeiting advertising for luxury brands: Roles of message type and visual presentation modeSelf-construal and anti-counterfeiting advertising for luxury brands: Roles of message type and visual presentation mode
- Alternative Title
- Self-construal and anti-counterfeiting advertising for luxury brands: Roles of message type and visual presentation mode
- Authors
- Ryu, Gangseog
- Issue Date
- 28-10월-2022
- Publisher
- Asian Marketing Associations
- Citation
- 2022 International Conference of Asian Marketing Associations
- Conference Name
- 2022 International Conference of Asian Marketing Associations
- Place
- KO
- Conference Date
- 2022-10-27
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