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When is Personalized Service Effective? The Role of Consumer ControlWhen is Personalized Service Effective? The Role of Consumer Control

Alternative Title
When is Personalized Service Effective? The Role of Consumer Control
Authors
Lee, Jong-Ho
Issue Date
21-4월-2018
Publisher
Thammasat Business School and Korean Marketing Association
Citation
2018 4th International Conference of Asian Marketing Associations
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/19625
Conference Name
2018 4th International Conference of Asian Marketing Associations
Place
TH
Conference Date
2018-04-20
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Korea University Business School > Department of Business Administration > 2. Conference Papers

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경영대학 (경영학과)
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