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Understanding the Multi-Channel Networks' Brand Communication EffectivenessUnderstanding the Multi-Channel Networks' Brand Communication Effectiveness

Alternative Title
Understanding the Multi-Channel Networks' Brand Communication Effectiveness
Authors
CHOI, Sejung Marina
Issue Date
1-4월-2017
Publisher
한국광고학회
Citation
2017 한국광고학회 춘계연차학술대회
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/24887
Conference Name
2017 한국광고학회 춘계연차학술대회
Place
KO
Conference Date
2017-04-01
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CHOI, Sejung Marina
미디어학부 (미디어학부)
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