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Are Paid Loyalty Programs Viable?Are Paid Loyalty Programs Viable?

Alternative Title
Are Paid Loyalty Programs Viable?
Authors
KIM, SANG YONG
Issue Date
5-8월-2016
Publisher
AMA (American Marketing Association)
Citation
2016 Summer AMA Conference, pp.52
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/28179
Conference Name
2016 Summer AMA Conference
Place
US
Conference Date
2016-08-05
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Korea University Business School > Department of Business Administration > 2. Conference Papers

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경영대학 (경영학과)
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