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조절초점이 가격할인 프로모션 반응에 미치는 영향: 지각 비수월성의 역할The effect of regulatory focus on consumer responses to price promotions: The role of perceptual fluency
- Alternative Title
- The effect of regulatory focus on consumer responses to price promotions: The role of perceptual fluency
- Authors
- Ryu, Gangseog
- Issue Date
- 12-3월-2016
- Publisher
- 한국마케팅학회
- Citation
- 2016 한국마케팅학회 춘계학술대회
- Conference Name
- 2016 한국마케팅학회 춘계학술대회
- Place
- KO
- Conference Date
- 2016-03-12
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