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Strategic Planning or Trial and Error? A Case Analysis of Customer-Centric MNE Subsidiary Evolution from Sales to InnovationStrategic Planning or Trial and Error? A Case Analysis of Customer-Centric MNE Subsidiary Evolution from Sales to Innovation
- Alternative Title
- Strategic Planning or Trial and Error? A Case Analysis of Customer-Centric MNE Subsidiary Evolution from Sales to Innovation
- Authors
- Martin Hemmert
- Issue Date
- 30-10월-2015
- Publisher
- Euro-Asia Management Studies Association (EAMSA)
- Citation
- EAMSA 2015
- Conference Name
- EAMSA 2015
- Place
- UK
- Conference Date
- 2015-10-28
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