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기업의 사회공헌활동 유형과 지속성이 소비자의 기업태도와 구매의도에 미치는 영향The Effects of CSR Types and Consistency on Consumers' Attitude toward the Corporation and Purchase Intention
- Alternative Title
- The Effects of CSR Types and Consistency on Consumers' Attitude toward the Corporation and Purchase Intention
- Authors
- CHOI, Sejung Marina
- Issue Date
- 3-4월-2015
- Publisher
- 한국광고학회
- Citation
- 2015 한국광고학회 춘계정기학술대회
- Conference Name
- 2015 한국광고학회 춘계정기학술대회
- Place
- KO
- Conference Date
- 2015-04-03
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