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Understanding the Effects of Brand Promotion in Social Network Games: The Role of Congruence and IntegrationUnderstanding the Effects of Brand Promotion in Social Network Games: The Role of Congruence and Integration
- Alternative Title
- Understanding the Effects of Brand Promotion in Social Network Games: The Role of Congruence and Integration
- Authors
- CHOI, Sejung Marina
- Issue Date
- 29-3월-2014
- Publisher
- American Academy of Advertising
- Citation
- Annual Conference of the American Academy of Advertising
- Conference Name
- Annual Conference of the American Academy of Advertising
- Place
- US
- Conference Date
- 2014-03-27
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