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Affective versus Instrumental Factors Influencing the Adoption of New Technologies: The Case of the UK and Korean 3G Mobile Phone Consumers
- Authors
- Lee, Jong-Ho
- Issue Date
- 6-11월-2009
- Publisher
- Society for Marketing Advances
- Citation
- 2009 Society for Marketing Advances Annual Conference
- Conference Name
- 2009 Society for Marketing Advances Annual Conference
- Place
- US
- Conference Date
- 2009-11-04
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