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Brand Gender Personality Fit and Consumer Evaluation of CSR Activities: The Effect of Gender Similarity as Social Distance
- Authors
- Yoo Shi Jin
- Issue Date
- 19-8월-2009
- Publisher
- 한국마케팅학회
- Citation
- 한국마케팅학회 하계학술대회
- Conference Name
- 한국마케팅학회 하계학술대회
- Place
- KO
- Conference Date
- 2009-09-18
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