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Measuring Marketing Effects on Customer Equity for Frequently Purchased Brands
- Authors
- Yoo Shi Jin
- Publisher
- 한국소비자학회
- Citation
- 한국소비자학회 2008 춘계학술대회
- Conference Name
- 한국소비자학회 2008 춘계학술대회
- Conference Date
- 2008-05-10
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