프로그램 인게이지먼트가 브랜드 애드파워에 미치는 영향 연구

Lee, Jong-Ho

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프로그램 인게이지먼트가 브랜드 애드파워에 미치는 영향 연구

Authors: Lee, Jong-Ho

Publisher: 한국광고학회

Citation: 춘계광고학술심포지엄

URI: https://scholar.korea.ac.kr/handle/2021.sw.korea/79958

Conference Name: 춘계광고학술심포지엄

Place: KO

Conference Date: 2009-04-03

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Appears in Collections: Korea University Business School > Department of Business Administration > 2. Conference Papers

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