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Keep the Social in Social Media: The Role of Social Interaction in Avatar-Based Virtual Shopping
- Authors
- CHOI, Sejung Marina; Yongjun Sung
- Issue Date
- 5월-2013
- Publisher
- AMERICAN ACADEMY OF ADVERTISING
- Citation
- JOURNAL OF INTERACTIVE ADVERTISING, v.13, no.1, pp.14 - 26
- Journal Title
- JOURNAL OF INTERACTIVE ADVERTISING
- Volume
- 13
- Number
- 1
- Start Page
- 14
- End Page
- 26
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