Improving consumer recognition and awareness of food additives through consumer education in South Korea

Abstract

Consumer awareness of food additives was investigated, and the educational effects of improving consumer awareness of food additives were analyzed. A total of 2,782 out of the 4,090 consumers approached participated in the study. Consumer awareness of food additives was assessed through a questionnaire before educational intervention. The same questionnaire was used post-educational intervention to investigate how this education had influenced consumer understanding of food additives. Before intervention, many consumers lacked accurate knowledge of food additives and, accordingly, felt apprehensive them. However, awareness of food additive safety was improved from 33.1% before education to 78.6% after education. Survey results indicated that awareness of food additives was influenced by consumer experience, education, and knowledge. With proper education, consumers can obtain a positive awareness of food additives, and various types of consumer education programs should be provided.