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자료 필터
자료유형
발행연도
2019 ~ 2026
2019 2026
키워드
언어
선택된 필터
- article
- conference
- book
전체 37건 중 1번부터 10번까지의 결과를 표시합니다.
2026
Article
Visual and verbal fit-diagnostic contextual cues and review helpfulness in online apparel reviews
- Baek, Hyunmi ;
- Ko, Chaeeun ;
- Lee, Saerom
- 2026-08
- Journal of Retailing and Consumer Services
- Elsevier Ltd
Article
Narratives, Networks, and the Evolution of Paracrises: Evidence From X (Twitter) Discourse on the Adidas SL72 Campaign
- Song, Da Eun ;
- Ro, Dan ;
- Baek, Hyunmi
- 2026-04-20
- Journal of Contingencies and Crisis Management
- WILEY
Article
Effects of emotional expression on user engagement in virtual influencers' Instagram posts: A comparative analysis with human influencers
- Ko, Chaeeun ;
- Baek, Hyunmi
- 2026-01
- Journal of Retailing and Consumer Services
- ELSEVIER SCI LTD
2025
Article
What factors determine international television flows on over-the-top platforms? A fuzzy set qualitative comparative analysis approach
- Ro, Dan ;
- Kwon, Boram ;
- Lee, Eujin ;
- Baek, Hyunmi
- 2025-10
- Telematics and Informatics
- ELSEVIER
Article
OTT 이용자가 경험하는 선택 역설에 관한 연구: Stressor-Strain-Outcome 모델을 기반으로
- 정혁준 ;
- 백현미
- 2025-09
- 방송과 커뮤니케이션
- 한국방송학회
Article
Revealing consumer hearts - the impact of emotional appeals in movie marketing: evidence from marketer-generated content on Weibo
- Piao, Zhien ;
- Lee, Saerom ;
- Baek, Hyunmi
- 2025-09
- Entertainment Computing
- ELSEVIER SCI LTD
Article
How does live streaming impact media content consumption? The effect of game live streaming on game players
- Lee, Soyeon ;
- Lee, Saerom ;
- Baek, Hyunmi
- 2025-01
- Entertainment Computing
- ELSEVIER SCI LTD
Article
Global Dynamics of Top-Ranked TV Shows on OTT Platforms: An Empirical Analysis of Economic and Cultural Factors
- Baek, Hyunmi ;
- Kim, Dokyung ;
- Jang, Moonkyoung
- 2025
- JMM International Journal on Media Management
- Routledge
2024
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