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자료 필터
자료유형
발행연도
2008 ~ 2020
2008 2020
키워드
언어
선택된 필터
- article
- conference
전체 35건 중 1번부터 10번까지의 결과를 표시합니다.
2019
Article
Value relevance of customer equity beyond financial statements: evidence from mobile telecom industry*
- Choi, Yong Bum ;
- Lee, Janghyuk ;
- Yoo, Shijin ;
- Yoo, Yong Keun
- 2019-05-04
- Asia-Pacific Journal of Accounting and Economics
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
2018
Article
Influential Users in Social Network Services: The Contingent Value of Connecting User Status and Brokerage
- Kim, Young-Kyu ;
- Lee, Dongwon ;
- Lee, Janghyuk ;
- Lee, Ji-Hwan ;
- Straub, Detmar W.
- 2018-02
- Data Base For Advances in Information Systems
- ASSOC COMPUTING MACHINERY
Article
Differentiated B2B Marketing Strategy of Dongwon Systems, the No.1 Packaging Solution Company in Korea
- 2018
- 아시아마케팅저널
- 한국마케팅학회
Article
The Effect of Repeated and Spaced Exposures of Internet Display Advertising
- 이장혁 ;
- Donnel A. Briley ;
- 오정석 ;
- 박세범 ;
- 배성주
- 2018
- 마케팅연구
- 한국마케팅학회
2017
Article
Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program
- 김지윤 ;
- 이장혁 ;
- 김상용
- 2017
- 아시아마케팅저널
- 한국마케팅학회
2016
Article
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
- 2016
- 아시아마케팅저널
- 한국마케팅학회
2015
Article
A Case Study of Hyundai Motors: Live Brilliant Campaign for Modern Premium Brand
- Myounghwa Choi ;
- Yoonseo Lee ;
- 구교령 ;
- 이장혁
- 2015
- 아시아마케팅저널
- 한국마케팅학회
2014
Conference
Analyzing brand competition structure and marketing efficiency by using search and sales data
- 2014-06-13
- 미국
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